Press & Brand
The Indicold logo,
and how to use it.
Everything a journalist, partner or designer needs to represent Indicold correctly — approved logo files for light and dark backgrounds, colour values, clear space, minimum sizes and the rules that keep the mark consistent wherever it appears.
01 — The logo
Two lockups. Pick by background.
The Indicold logo is a single fixed lockup: the amber block carrying INDI, followed by the COLD wordmark and the registered trademark symbol. The two elements are never separated, rearranged or respaced. Only the wordmark colour changes, and it changes for one reason — contrast against the background behind it.
02 — Restricted variants
Three exceptions, and only these three.
Use these when the two-colour lockup physically cannot work. If the medium can carry full colour, it should — these are fallbacks, not stylistic alternatives.
03 — Space and scale
Give it room. Don't shrink it past legible.
Both rules are measured off the artwork itself, so they hold at any size and in any medium — no conversion needed.
Clear space
X is the cap height of the wordmark — the height of the letter I in INDI. Keep at least X of empty space on all four sides. Nothing enters that zone: no text, no rules, no other logos, no image edges, no page trim or fold.
- X equals
- Cap height of INDI
- X as % of logo height
- 26.5%
- Clear zone
- All four sides
- Lockup ratio
- 438 : 185 (2.37 : 1)
Minimum size
Below these sizes the ® and the counters in COLD start to fill in. If your space is smaller than the minimum, do not scale the lockup down further — switch to the square symbol.
- Lockup — screen
- 120 px wide
- Lockup — print
- 30 mm wide
- Symbol — screen
- 24 px
- Below minimum
- Use the symbol
04 — Colour
Two brand colours. Everything else supports them.
Indicold Navy and Indicold Amber are the logo. They are fixed values, not a starting point for interpretation — reproduce them from the numbers below rather than sampling from a screenshot or a compressed image.
Indicold Navy
The wordmark on light backgrounds, primary surfaces, headings.
Indicold Amber
The block in the logo. Accents, emphasis, calls to action.
#0D2A6BHover states, added depth on navy
#F5A623Interface accents, links on dark
#F7F8FBLight section background
#EEF1F7Cards and raised surfaces
#DDE2ECBorders, dividers, rules
05 — Backgrounds
Which lockup goes where.
One test: can you read the wordmark without effort, and does the amber block still read as amber? If either answer is no, change the lockup or change the background — do not modify the logo.
06 — Misuse
What not to do.
The logo is supplied finished. Every one of these is a modification, and each one has turned up in the wild at least once.
Use it as suppliedOriginal proportions, original colours, clear space respected.
Don't stretch or squashScale proportionally. Always hold 438 : 185.
Don't recolour itNavy and amber are fixed. No tints, gradients or seasonal palettes.
Don't rotate or skewThe lockup sits level. No angles, no perspective, no arcs.
Don't crowd itKeep X of clear space free on every side, including other logos.
Don't fight the backgroundNo busy patterns or clashing colour behind the mark.
Don't add effectsNo shadows, glows, bevels, outlines or containing boxes.
Don't lose the blockOn amber the block disappears. Choose a background the whole lockup survives.
07 — Typography
Three typefaces, one job each.
Set anything that sits beside the logo in these. All three are open-source and free to license — nothing to buy, nothing to request. None of them is used to re-create the wordmark, which is fixed artwork.
Sora
Display. Headlines, section titles, statistics, buttons.
300 · 400 · 600 · 700 · 800
Hanken Grotesk
Body. Paragraphs, interface copy, captions, navigation.
300 · 400 · 500 · 600 · 700 · 800
JetBrains Mono
Data. Temperatures, labels, eyebrows, technical figures.
400 · 700
08 — Name & trademark
Writing the name.
In running text the company is Indicold — one word, initial capital only. The all-caps form belongs to the logo artwork, not to prose.
✓ Correct
Indicoldin body copy, headlines and quotesIndicold Private Limitedfor the legal entityINDICOLD®only where the registered mark is being asserted- Treat it as a singular proper noun — "Indicold is", not "Indicold are"
- First mention in an article may carry the ®; later mentions need not
✕ Incorrect
IndiCold,Indi-Cold,Indi Cold— never split or camel-casedINDICOLDin running proseindicoldlowercase, outside of a URL or handle- Using the name or logo in a way that implies endorsement, sponsorship or partnership without a written agreement
- Building the name into your own product name, logo or domain
09 — For your copy deck
Boilerplate and media contact.
Approved standing description. Use it verbatim at the foot of a release, or trim to the first sentence where space is short.
About Indicold
Indicold is India's first and leading automated cold chain company. Founded in 2019 by Kartik and Niharika Jalan, Indicold moves frozen, chilled and ambient cargo end to end — reliably, transparently and at temperature.
The company operates 15+ locations across its IndiLink network, including two automated flagship facilities, supported by 500+ reefer partners and serving 62+ cities on a single live visibility platform. Indicold Private Limited is headquartered in Gurugram, Haryana, with its registered office in New Delhi.
Media enquiries
For interviews, comment, facility visits, imagery or anything not covered on this page, write to us and we will come back to you.
- Press & media
- hello@indicold.com
- Corporate HQ
- Nimble Cowork, 3rd Floor, Plot No 250,
Udyog Vihar Phase IV, Gurugram,
Haryana, India — 122015 - Registered office
- 100, South Ex Plaza 1, South Ex Part 2,
Delhi, India — 110049
Take the whole kit.
Every logo file on this page — SVG masters, transparent PNGs at three sizes, the symbol, and a plain-text summary of these rules — in a single download.