Indicold — Brand Assets
=======================

These files are the approved Indicold logo masters. Please use them as supplied.
Full usage rules: https://www.indicold.com/press.html

Files
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indicold-logo-primary.svg / -400px / -1000px / -2400px.png
    Primary lockup. Navy wordmark. Use on white and light backgrounds.

indicold-logo-reversed.svg / -400px / -1000px / -2400px.png
    Reversed lockup. White wordmark. Use on Indicold Navy, the deeper navy,
    photography and any dark background.

indicold-logo-mono-navy.svg   Single-colour navy. One-colour print only.
indicold-logo-mono-white.svg  Single-colour white. One-colour print on dark only.

indicold-symbol.svg / -256px / -512px / -1024px.png
    Square app / avatar mark. Only for spaces too small or too square for the
    full lockup (favicons, social avatars, app tiles).

All PNGs have transparent backgrounds. SVG is the master — use it wherever
vector artwork is accepted.

Colour
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Indicold Navy    #103890   RGB 16 56 144    CMYK 100 85 0 10    Pantone 287 C
Indicold Amber   #FEB20F   RGB 254 178 15   CMYK 0 32 95 0      Pantone 1235 C
Navy Deep        #0D2A6B   RGB 13 42 107    (hover states, depth on navy)
Amber UI         #F5A623   RGB 245 166 35   (interface accents)

CMYK values are recommended coated builds — check them against your output
profile before going to press. Pantone references are closest matches.

Clear space and minimum size
----------------------------
Clear space: keep free space equal to X on all four sides, where X is the
cap height of the wordmark (the height of the "I" in INDI). Nothing — text,
image edges, other logos, page trim — enters that area.

Minimum size: 120 px wide on screen, 30 mm wide in print. Below that, use the
square symbol instead.

Do not
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Recolour, stretch, rotate, outline, add effects to, re-typeset, crop, or
rebuild the logo. Do not place the primary lockup on dark or busy backgrounds —
use the reversed version. Do not use the logo in a way that implies Indicold
endorses, sponsors or partners with you unless we have agreed that in writing.

Questions or a use not covered here: hello@indicold.com

© Indicold Private Limited. The Indicold name, logo and symbol are registered
trademarks.
